A study by Rebrandly showed that engagement increases by 39% with shortened URLs. Therefore, keeping your URLs as short as possible can be an enormous competitive advantage. It’s worth noting that it can take some time for the results of your updates to show up in your Core Web Vitals report, so don’t panic if you don’t see results straight away.
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These links enable you to jump around to different parts of the post. This can also be a great way to start conversations with other brands. If you link to another company in your post, shoot them a quick email or tweet after publishing it and ask for a SEO Anomaly share.
It helps me find profitable SEO keywords that are likely converting searchers into customers. “Best of” blog posts are simply hand-curated lists of the best blogs in a specific industry. And some of those people might link to you, which can help your rankings. Google considers content ‘freshness’ when ranking results, so going through your posts and modifying them to reflect better your industry changes can significantly boost your visibility. There are several ways to check whether keyword cannibalization is causing issues for your site. Using a tool like Ahrefs will allow you to check if more than one page ranks for your target keywords.
Build Backlinks to Your Site
For example, you might link to a detailed guide about a specific topic that you don’t cover on your site. Doing only keyword-targeted content usually does not result in a good user experience. Human readers will be unlikely to follow your blog because instead of targeting reader interests, your blog is throwing out keyword-targeted content for the search engines. Some businesses are so focused on creating keyword-targeted content for SEO purposes. Perhaps they noticed some of their articles ranked for certain keywords and were bringing in search traffic, so they decided to focus only on SEO.
Optimize Images for SEO
When you are looking to increase the volume of customers coming to your store, incoming calls, and online orders, you need to be visible in Google Search. Start small—maybe optimize one important page or fix a technical issue. Set the time range to the latest full month and check the “Organic Search” row to see how many visits your site got from search.
- An effective local SEO strategy will surface your content in search queries from customers in your local area, letting them know your business is there to meet their needs.
- Click-through rate refers to the number of people who see your search result compared to the number of people who actually click on it.
- You can learn more about schema & markup in our guide to schema for SEO.
- A search engine results page or SERP is a page that shows up when a user enters a search query.